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Alibaba's World, by Porter Erisman
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**One of six of The Wall Street Journal's "Best Business Books of 2015"**
In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?
In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape―with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba―and its inevitable descendants―is both essential and instructive.
- Sales Rank: #976479 in Books
- Brand: imusti
- Published on: 2016
- Original language: English
- Number of items: 2
- Dimensions: 7.76" h x .59" w x 5.12" l, .0 pounds
- Binding: Paperback
- PAN
Review
**Selected as one of the Best Business Books of 2015 by the Wall Street Journal**
“Fascinating...stories don't get much better than Alibaba's.” ―The Financial Times
“Few westerners have had the opportunity to be in the inner sanctum of a Chinese company. Erisman makes you feel like you were there through the all trials and tribulations -- from Alibaba's humble origins to its David vs Goliath meetings with the chiefs of eBay, Google and Yahoo, to its remarkable arrival as Internet titan. A must-read, full of practical learning for anyone seeking to understand Chinese entrepreneurship or build the business of their dreams.” ―Nick Arnold, former Head of Marketing, Apple Asia
“A fascinating insider's look at the digital opening of China...Erisman's comprehensive account of "how a schoolteacher rose from obscurity to build the world's largest e-commerce company" provides a dizzying look at this company's startling birth, growth, and success.” ―Publisher's Weekly
“An absolute delight to read. Porter Erisman has crafted an insider's loving portrayal of the world's largest e-commerce site, from its humble beginnings in Hong Kong and rural China to its present-day dominance of the online China trade... The book is written in a fresh, engaging style that creates a sense of immediacy and empathy for Alibaba's team. If you like a well-written business yarn, read Alibaba's World. It's how the East was won.” ―The New York Journal of Books
“It is difficult to imagine anyone more qualified than Porter Erisman to provide Westerners with deep insight into one of the greatest business stories of China, and of this century. That Porter happens to be an extremely engaging writer with a wry and savvy eye makes this not only a must-read, but an utterly enjoyable one too.” ―Janet Yang, film producer of THE JOY LUCK CLUB and PEOPLE VS. LARRY FLINT
About the Author
Prior to joining Alibaba in 2000, PORTER ERISMAN worked for Ogilvy & Mather in Beijing. From 2000-2008, Porter worked as a Vice President at Alibaba.com and Alibaba Group, at various times leading the company's international website operations, international marketing, and corporate affairs as one of the company's first American employees. He is the writer/director of Crocodile in the Yangtze, an award-winning documentary about the rise of Alibaba and its famous founder, Jack Ma. An expert on ecommerce in emerging markets, he has consulted to ecommerce companies in Africa, Asia and Latin America. He lives in Shanghai, China.
Most helpful customer reviews
1 of 1 people found the following review helpful.
An Entreprenuer and Executive MUST read! -- Book shelf worthy.
By Jason
Mr Erisman - You hit a home run. There are not many out there who know the truth behind the Alibaba story. Alibaba's World is the most genuine depiction of the most exciting global business success story - ever. Anybody who does not know the story behind the legend, and at times mythical figure - Jack Ma - needs to! Porter's book, more importantly, will inspire budding entrepreneurs to chase their dreams and tackle any challenge. While the success of the company Alibaba is now known by most, the real story is about Jack and the adverse challenges he overcame to go from a small dingy apartment to building one of the most impressive world head quarters. Without question, Alibaba's World is hands down a highly recommended read and well done piece of literature!
Jason Prescott
CEO, Manufacturer.com | TopTenWholesale.com
Author~ Wholesale 101: A Guide to Product Sourcing for Entrepreneurs and Small Business Owners & Retail 101: The Guide to Managing and Marketing Your Retail Business
0 of 0 people found the following review helpful.
Alibaba and the 40 lessons
By William Teh
Insightful story of how Jack Ma started Alibaba. I enjoyed listening to the book, and to get a feel for the challenges how Jack Ma overcome them to start Alibaba. My 3 main takeaways are
1) Dream Big: Jack Ma's dream for Alibaba is not big.... its HUGE. When you dream big, the scary part is that you may actually accomplish it! More importantly, you will be able to attract quality people to build your dream
2) The road to success, is long and painful: It has been a journey, quite a journey for Jack and Alibaba. Success does not come overnight. It takes persistence, lots and lots of hard work, and betting big.
3) Never Give Up: Wow. For any other person besides Jack at the helm of Alibaba, the company may not have been to struggle or survive the challenges.
A great inspiritional story of success. Don't be disillusioned. Everyone wants to be successful, but not everyone is willing to put in the work or risk everything to accomplish it. A great read.
William Teh
Investor | Author | Entrepreneur
TTTrends Investments
1 of 1 people found the following review helpful.
Things are happening in China
By Jens Guld
Bezos - Amazon's CEO - showed up and took notes when Alibaba's CEO showed up and lectured about Alibaba.
We know very little about China's new capitalism. Alibaba outshines Google and more than that.
The Western press is not exactly informative, but here is the story written by a man who was involved almost from the beginning.
And it is a good read.
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